[music_store]because many believe is the most efficient way of getting popular and making it big out there in the music industry, because most times it’s very hard and expensive to run as an independent artist, so most upcoming artist want to get sign into a big record label..In an interview with Audu Maikori, president of Chocolate City he said ‘For you to get into Chocolate City system, you really must have worked on yourself. Like some of the artistes we are considering now, they are people that have been doing their own thing. You can’t walk up to me and say you are an artiste and you want a record deal with just two Facebook likes or followers, I won’t take you seriously. People are looking for content.There are people with no talent with five thousandfollowers; that means they are actively engaging and doing something. It’s important that you havethose followers because it shows me you have fans. How was Justin Bieber found on YouTube? He has fans and he was marketing himself.Chocolate City will not wake up one day and say, ‘You, it looks like there is hope foryou, lets sign you.’ No, you have to be active. You must be doing things. Then based on these things, we can say, ‘Wow, you need some support and we can sign you.’ Labels don’t change you, they add towhat you already have.’In an interview with Banky W, president of Empire Mates Entertainment, he said that you have to be doing your thing, attending shows etc, stressing that Skales and Niyola were discovered in shows, while they were doing their own thing.
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